SILLARIAN is the compound word of ‘Silla’ and ‘Ian’ (people). It symbolizes the descendents of Silla that had Hwarang Spirit and craftsmanship in Silla. Sillarian is the brand name of the excellent products developed by small and middle enterprises in Gyeongsangbuk-do. Through the thorough brand marketing for promoting the differentiated Sillarian brand image constnatly, it is possible to increase the brand value.